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UFC president Dana White has a simple message for fighters dreaming of competing in the world-famous octagon: Don’t do business with EA Sports.

In an edict that started as a rumor on internet message boards, White stated after Saturday’s historic UFC 100 event that he was "at war" with the popular video-game developers and that those that side with EA Sports will find themselves out of the UFC’s good graces.

But perhaps surprising to some, White insists it was EA Sports that fired the first salvo in the still-developing controversy.

"It’s easy to sit on the other side of the table and judge me on how I react to stuff like this," White said. "But let me tell you what I’ve been in the trenches for almost 10 years, and I’ve been dealing with all these businesses, and EA was one of them."

EA Sports holds the publishing rights for several of the market’s most successful sports-related video games, including the Madden NFL, FIFA, NASCAR and Tiger Woods PGA series. White said the UFC had hoped to join the ranks of those titles, but the California-based EA Sports declined to discuss the possibility.

"EA Sports told us, ‘You’re not a real sport,’" White said. "’We wouldn’t touch this thing. We want nothing to do with this.’"

With EA Sports passing on the rights to the UFC’s video game license, rival software company THQ elected to partner with mixed martial arts’ biggest promotion. The company’s first effort, "UFC Undisputed 2009," has shipped approximately 2 million units since its May release according to White, and the fiery exec is upset that EA Sports is now changing their tune with the recent announcement of a forthcoming "EA Sports MMA" title.

"We put our asses on the line, THQ and the UFC, to make a video-game deal in the worst economy in the world," White said. "We go out there and do this thing, and it’s successful, and now [expletive] EA Sports wants to do a video game. Really? That’s not what you told us a year-and-a-half ago.

"You told us you’d never be in business with us. They wouldn’t even take a meeting because mixed martial arts disgusted them. This wasn’t a real sport. Boy, they got over that real quick, didn’t they?"

White views EA Sports’ tactics with obvious disapproval, and he’s made it clear that any fighter who signs over their likeness to the new project will be blacklisted from the UFC.

"I’m not tap-dancing around this thing or whatever," White said. "I’m telling you straight-up, I’m at war with them right now. That’s how I look at it."

While former UFC champion and currently contracted UFC fighter Randy Couture is expected to appear in the EA Sports offering a matter White says the company worked through with "The Natural" during a recent court appearance the UFC president said not to expect that trend to continue.

"You won’t be in the UFC," White said about additional fighters who sign with EA Sports.

Despite reports that Nick Diaz, Mohammed "King Mo" Lawal, Jason "Mayhem" Miller and Jake Shields all potential targets to fight for the UFC in the future have agreed to appear in the EA Sports title, White told MMAjunkie.com (www.mmajunkie.com) he’s not sure who the software company has secured for the upcoming MMA game.

But White remains firm in his decision, and he believes he’s doing it for the right reasons.

"You know what the difference is?" White asked. "I’m in the mixed martial arts business. EA isn’t.

"EA doesn’t give a [expletive] about mixed martial arts. They made that very clear."

(this article out of yahoo! sports news is credited by John Morgan, MMAjunkie.com)

Do you believe Dana White’s actions and statements about UFC fighters losing their job if they sign a deal with EA are justified? If you ask me, Dana made all the right moves that EA hasn’t. EA had its chance, passed on the opportunity to licensce the UFC, and now we don’t have to worry about them making the one and only half-*** mma videogame as they have with the other sports franchise games that they have developed. Too bad for them. For those that have played UFC Undisputed, I think we’re fairly satisfied with what THQ has done and we don’t need a generic mma game to satisfy our need for any other competition out there.
greekgod person…most of the UFC fighters have or will likely appear in Undisputed or future UFC games by THQ. if they decided to run with EA’s program, wouldn’t that make them just as selfish if not more so as Dana White since they’re almost guaranteed money from appearing in a UFC game under THQ? In the end, they’re doing this UFC/THQ project to benefit themselves as well as the company that’s been paying them as fighters since day 1. Dana White is just making sure they opportunity stays within the ‘family’. Why would they want to screw themselves over?
greekgod person…most of the UFC fighters have or will likely appear in Undisputed or future UFC games by THQ. if they decided to run with EA’s program, wouldn’t that make them just as selfish if not more so as Dana White since they’re almost guaranteed money from appearing in a UFC game under THQ? In the end, they’re doing this UFC/THQ project to benefit themselves as well as the company that’s been paying them as fighters since day 1. Dana White is just making sure the opportunity stays within the ‘family’. Why would they want to screw themselves over?

You’re definitely proving a valid point. Dana White is already a multi-millionaire. Why would this ‘war’ with EA have any affect on how Dana signs his checks to his fighters? It won’t. If anything, he’s protecting his own assets. He’s protecting his fighters from hurting the same company that signs their paychecks. Why would Dana want anything to do with a company that pretty much spit in his face and called the UFC a ‘fake’ sport? Blatantly disrespectful and Dana White is just returning the favor by saying "that’s just too bad. you had your chance and you ruined it. now watch as THQ and the UFC shine under the limelight." EA has no perspective on mma. Dana White, the UFC, and THQ do. Game, set…match. I don’t even know why EA even bothers…aren’t they too busy trying to ruin the other sports industries with their lack luster effort to make a solid game? Look at how much has changed in the NFL genre of Madden since 2003. A little change here and there and *BAM*…new game. EA is lazy. Their sports games may sell like hot cakes but it’s only a matter of time before people start to catch on and say…these guys aren’t giving us the best bang for our buck. Dana White won’t let that happen no matter how much money EA decides to throw at him.

The Kobe Bryant scandal and the Michael Vick scandal didn’t really affect the image of the sports of basketball and football, respectively – their actions brought repercussions on themselves at a personal level.

But golf is different than those sports – it has more of a gentlemanly and classy image. So, will this Tiger Woods scandal bring down the sport of golf in a way? Or, do you think that it’ll be the same as Kobe and Vick scandals, in that it won’t affect the image of the sport of golf?

Tiger Woods can learn from Michael Jordan. First, he needs to quit golf, but then a year later come back. Then he needs to quit again, try to play hockey, and after that fails play golf again with a different sponsor

Let me ask you a few questions. How does Tiger Woods consistently play his last hole as strong as his first? How is it that Michael Jordan could consider a comeback in the NBA, and play successfully, at an age when most professional athletes are stuck in their armchair counting their pension checks? Three words.

Superior physical conditioning.

Compare two athletes in any sport. Given equal talent and skill, the player with superior physical conditioning will win every single time.

If you’re serious about your sport, you must know and live by these 7 principles that I call the 7 Secrets to Developing the Complete Athlete

1. Identify the abilities of the ideal athlete in your sport. The easiest way to initiate this part of the process is to picture the top athlete in your chosen sport. Ask yourself what abilities they possess that make them the best at what they do. Abilities are things like flexibility, strength, endurance, power, balance, reaction time, coordination, speed, and agility.Don’t confuse abilities with skills that are specific to the chosen sport. For instance, a basketball player must be able to dribble while running up the court. That’s a sport-specific skill, not an ability. The abilities are what underlie each skill. Now, examine each ability more closely. Think of the extreme of each ability and rate that level of ability a 10 on a zero to 10 scale. For instance, if you are examining flexibility, who are the most flexible athletes in the world?

Gymnasts! So gymnasts require a number 10 level of flexibility for successful performance. Olympic weightlifters would be a 10 for power. Power lifters would be a 10 for strength and so on for each ability. Next, take your chosen sport and compare it to the extreme. Let’s use Lacrosse as an example. Does lacrosse require the same level of flexibility as gymnastics? Of course not! But, lacrosse does require some pretty significant amounts of flexibility in the spine, shoulders, and hips.

So while it may not require a level of 10 in flexibility we can estimate the ideal level of flexibility as a 7 or a 8 out of 10. At this point don’t worry about trying to be exact when establishing the ideal abilities of a lacrosse player (or any other athlete for that matter) as your best estimation will not vary much from the ideal unless you really have no understanding of a lacrosse player’s needs (or your specific sport). Repeat this process for each ability to create your ideal athlete, in this case a Lacrosse player.

When you finish you should have a chart that looks something like this. Keep in mind that the scores will be different for different sports.

Optimal Abilities for Lacrosse; Strength – 6 Power – 8 Speed – 8 Coordination – 8 Endurance – 8 Reaction time – 8 Flexibility – 7 Agility – 8 Total Score – 61

2. Realistically assess your current abilities. Here’s the hard part. Now you have to be honest with yourself. It’s time to compare your current abilities with those of each extreme. You may or may not be a strong as a power lifter. It doesn’t matter. BE HONEST! You gain nothing by overestimating or intentionally underestimating your own abilities.In fact, overestimation or underestimation of your abilities will promote absolute failure of your sports conditioning program. When you’ve rated your own abilities, you should end up with a chart that looks something like this.

Your Current Abilities Ability your Score Strength – 6 Power – 6 Speed – 5 Coordination – 8 Endurance – 3 Reaction time – 5 Flexibility – 5 Agility – 5 Total Score – 43

Identify your weak points compared to the ideal. This part is easy. Simply put your abilities up against what you determined to be the ideal for your sport. Then just highlight those abilities that fall below your estimation of the ideal level for your sport.

3. Now, design an individualized training program to focus on your weak points. I think this is one of the most common areas where athletes make mistakes in their sport-specific conditioning program design. It is a waste of valuable time to focus your conditioning program on your abilities that are already at optimal levels or higher. Look at the example. “Your score” for strength was 6 out of 10 but the optimal score only requires that you possess a strength ability of 6 for successful performance. So how much time and effort should you be spending on strength? Enough to maintain your current levels. Any more than that will not improve your performance, in this case, as a Lacrosse player. However, “your” speed, endurance and agility ratings fall below the ideal for Lacrosse.

Therefore, the majority of your sports-specific Lacrosse conditioning program should revolve around improving those ability scores to achieve optimal levels.

4. Identify current muscle imbalances you currently have. Muscle imbalances are the main culprit when talking about injury. Most injuries occur because there is a significant imbalance between antagonistic (opposite) muscle groups. To compete at optimal levels there must be a balance throughout your entire body.For example, let’s say that your pushing muscles (chest, shoulders and triceps) muscles are far stronger and tighter than the Pulling (upper and mid-back) muscles. That means you have a common imbalance between these two muscle groups and you are likely to hurt your rotator cuff (common shoulder injury).So what do you do about it? What you have to do is stretch the pushing muscles and strengthen your pulling muscles to create a balance between the two muscle groups, producing less stress on the shoulder joint resulting in an INJURY FREE Shoulder. Now this example is quite basic but you should get the point. It doesn’t matter how strong you are in one movement, it matters how strong you are as an entire unit.

5. Identify and train in the energy system used in your sport. This is probably the biggest flaw in training and conditioning programs I see. To do this correctly, you must understand the physiology of the main energy systems and how they are used in your chosen sport.

Let me use two examples. A marathon runner and an Olympic Sprinter. A marathon runner relies very heavily on the aerobic energy system to provide energy over 26.2 miles of running in about two and a half hours. A Sprinter uses primarily the ATP/CP system to provide energy to run as fast as possible over a very short amount of time. So how much distance running and endurance training should a Sprinter do? Minimal, assuming our Sprinter has plenty of gas left in the tank after his short race. Get it?

Take basketball for example. It sure looks like a lot of running, but it’s not marathon-style running now is it. It’s actually a whole lot of repetitive sprints followed by a lot of standing around and occasionally some light jogging. Research shows that basketball actually relies most heavily on short-term energy sources (85% ATP/CP and anaerobic glycolysis) and a little from intermediate energy systems (15% aerobic glycolysis). In other words, if your coach is having you run laps for conditioning you are wasting your time.

6. Identify and train the type strength used in your sport. Most athletes equate strength or being strong to maximal strength. In other words, how much weight can you lift? However, there are many different types of strength such as maximal strength, starting strength, explosive strength, speed-strength, strength-speed, and strength endurance.

Focus on the wrong type of strength training may improve performance in the weight room, but it does very little toward improved sports performance. For instance, it doesn’t take a 300-pound bench press (high levels of maximal strength) to drive a golf ball 300 yards, but it does take higher levels of speed-strength and explosive strength than the norm. Most of a golfer’s strength training should, therefore, be designed around increasing levels of speed-strength if the goal is to increase driving distance.

7. Hire a professional sports performance coach to design your individualized program. If you haven’t realized by now, proper design and implementation of a sport-specific conditioning program is not as simple as it seems. Each individual athlete brings a unique set of abilities to the table, so “cookie-cutter” programming doesn’t work.

Each sport has very specific needs for optimal performance. Only those who are trained to identify these abilities and needs can truly provide you with an optimal training program. Without proper guidance, your conditioning program becomes a “crap shoot”. By the way, a poorly designed sport-specific conditioning program can actually reduce your ability to perform at your best on game day. If you have learned anything from this special report, consult with a professional sports performance coach or strength and conditioning coach to make every play your best.

Best of Luck

JZ

Jason Zaretzky