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Automakers look forward to showcasing the best in the luxury vehicle segment. Hence, every year, they bare their most precious luxurious masterpieces to compete with other car makers. Earlier, ForbesAutos.com set forth the most extreme luxury sedans on the road. These sedans brag about their outrageous power and exquisitely laid lavishness.

Five years ago, the trend includes luxury sedans that produce 400 horsepower. Now, automakers like Audi, BMW and Mercedes-Benz are introducing luxury sedans that have engine units which can produce as much as 600 units of horsepower.

“These are Ferraris with four doors and a trunk,” said a former automotive financial analyst, Joseph Phillippi. “The appeal is the exclusivity they offer, the ‘I’m rich enough to afford one’ statement the car makes, albeit quietly. Clearly these cars are putting more horsepower to the ground than one would ever think was normal for a luxury sedan.” These state-of-the-art and costly super sedans are inspired by popular models that bear sophisticated engine, suspension and transmission technology.

Gone are the days when so-so amenities, typical accessories, Geo cold air intake, rotors, brakes and other auto parts and car systems could storm around the industry. The trend now is probing the needs and demands of consumers and then applying expertise to pave way for a desirable car. Style, performance and price are now delivered with the customers first in mind. “I’m sure there are buyers who are clueless, simply spending money because they have a lot of it,” Phillippi said. “But most of the people who buy these know all about the car — maybe even know how to drive it well.”

Most luxurious luxury sedans keep away from the looks of some gaudy sports cars with large wings, distasteful scoops and noisy exhaust systems. The supercharged V12 badge, lowered stance, flashier wheels and discreet tires make a well accented difference.

“You’re not looking to impress Joe Six-Pack,” said automotive publicist and consultant Martyn Schorr. “It’s the aficionados who are impressed — and valets. Valets are used to seeing luxury cars, but they’re impressed when they see a Mercedes AMG or BMW M logo.” The difference between ordinary and superlative sedans is often subtle that an average driver could not easily distinguish. A typical A4 is almost similar to the hot-rod RS 4; the equally-captivating Jaguar XJ8 could not be easily distinguished from the ferocious XJR. “The sedans are stealthy, so you can be a performance loony and not look bad in your neighborhood,” Phillippi said.

Schorr added, “These sedans work as everyday family vehicles yet deliver performance that was, until recently, reserved for truly high-performance sports cars. And you can go anywhere and park one. It’s just a sedan. It doesn’t attract the attention a Ferrari does. They’re invisible to all but knowledgeable people.”

Analysts said that the plus factor of super sedans is the fact that they ask no compromise. They feature extra trunk space, comfy seats, and ideal handling and drive. It set of snow tires could make it a fascinating year-round cars. These and more are the reasons why the market for extreme luxury sedans is booming.

Other reasons for the super sedan fanaticism include the fact that they are arguably safer, high-performing, and tend to be bought by more responsible drivers. According to Schorr, people who already own one or more sports cars or those who truly appreciate high performance and feel they can’t be without it in their daily driver, are the usual purchasers of super sedans. “The people who own these cars don’t go nuts with them,” Schorr said. “It doesn’t matter that they have 500 hp. They’re responsible individuals, they paid a lot of money for them, they transport families and business associates, they’re more likely to stay out of trouble than are people who get behind the wheel of something red with two seats and very high horsepower.”

“More and more people have the money,” Schorr added. “The difference in price between it and the conventional model doesn’t mean much to them. These people also tend to be fickle. Before the car is one or at most two years old, it’s sold and they buy another one, so there’s a constant, evolving market for them.”

Lauren Woods
http://www.articlesbase.com/automotive-articles/most-luxurious-highperforming-sedans-on-the-road-108769.html

Promoting a car through music videos is not a new concept. As a matter of fact, various automakers including GM, Ford, and VW are just some of the great automakers that have relied on the power of music to bring them more sales. And today another carmaker will once again use the power of music videos to lure buyers, and that is the Jeep® brand.

Jeep, to promote the Patriot range will utilize standbys on live original Web TV site ManiaTV plus the musician pop folk artist Coles Whalen. Jeep has started showing its music video ad recently wherein the dulcet-voiced song writer was shown on the road in the SUV heading to Austin’s South with Southwest indie music extravaganza in the background.

According to the Site’s head of music programming, Stefan Goldby, “This is the first campaign where we actively co-branded it that way.” Whalen played at the site’s Denver studio which encourages executives to search for a sponsor for a possible collaboration. Though this particular effort was not developed in conjunction with a record label but according to Goldby it is not a problem since ManiaTV has relationships with both major and indie labels. The site will run Jeep-related footages for the next few months as part of the campaign.

It should be noted that this is not the first time for Jeep to employ such advertising scheme. In the year 2005, Jeep has distributed the “Meet the Mudds” videos for the Jeep Commander on MobiTV’s live mobile TV service. James Kenyon, senior manager of marketing PR for Jeep parent company DaimlerChrysler said that their previous experience with the Jeep Commander helps them to better understand what they might do in the future. “It led us to what we’re doing now.”

Aside from its on-demand programs, ManiaTV offers a combination of 20 live shows 24 hours each day which targets pop-culture and music fans. The Cyber Jockeys or CJs create an MTV/Current/YouTube hybrid by utilizing professionally produced music, Action Sports content, celebrity and user-generated video channels.

There is also a nightly event on the site which is hosted by the comedian Tom Green who was once an MTV mainstay. And according to ManiaTV CEO Drew Massey, advertisers are competing for the sponsorship slot on an upcoming production that features guitarist Dave Navarro.

Sacha Xavier, regional lead, advanced marketing solutions at Avenue A/Razorfish, said the campaigns on the site are really integrated and for this month they will launch a campaign on the site for their client Verizon. The campaign will showcase a hero theme and will allow users to create their very own avatars. As part of several campaign-related scenarios, the CJs of ManiaTV will interview Verizon’s action mascot and make their own action hero movies.

Aside from Verizon and Jeep, other advertisers that can be seen on ManiaTV are GM, Procter and Gamble, Amp’d Mobile, and Best Buy. The current sponsors of Mania-produced shows include Nintendo, Old Spice, and Hyundai.

About Jeep®

Jeep is an automobile brand and registered trademark of DaimlerChrysler. The German-American automaker does not only produce various Jeep models but also distributes high quality Jeep OEM Parts like Jeep carburetor and many more.

Lisa Ziegler
http://www.articlesbase.com/automotive-articles/jeep-utilizes-maniatv-to-promote-its-patriot-range-114879.html