Express Action Sports

well i bought a empire react pod pack and on the piece of cardboard it hangs on there says mykeerewards 250 points.
i know kee Action Sports owns empire so how would i be able to redeem these points because the site on the card just doesnt seem to want to work.
well i have been looking on google and i cant find anything related and ive been looking around kee sports as well

just look up the name in google